(1394/06/18)

Totan attended the first specialized conference on insurance marketing, which was held on September 29, 2015 in the International Conference Hall of Shahid Beheshti University with the participation of insurance industry activists and Experts.

During this conference, which was accompanied by a speech by the CEO of Iran Insurance Company, marketing topics were held in two parts of specialized lectures and specialized workshops, during which axes such as; Marketing techniques and skills in the insurance industry, new approaches in life insurance marketing and the role of insurance agencies in insurance marketing were discussed and reviewed.

Moreover, during the specialized workshops, the development of new services in the insurance industry and new methods in selling insurance services were analyzed.

Mahmoud Amrollahi, CEO of Iran Insurance Company, while pointing to the importance of marketing in the insurance industry regarding the actions of the insurance industry in the global market and the world economy, said: “lifting the sanctions will increase international interactions because of which, the national Insurance industry must go on following the international standards alongside with the increase of the Technical knowledge.

اولین همایش تخصصی بازاریابی بیمه